Monthly Archives: November 2011

Brand Experience on the Web

Technological change has always rewritten the rules whether we’re talking about warfare, industry or how we live our daily lives. Technology has taken us to a place in which an increasing percentage of our daily experience is in the virtual realm. The result of people being more wired is that there is no longer meaningful […]

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Progressive Degradation

By now you’ve probably heard designers throwing around the terms “progressive enhancement” and “graceful degradation” when discussing their web designs. I’ve come to realize that most designers and even some developers are misusing these terms. They are using them as excuses for designs that never tried to be universally accessible. I’ve begun to call this […]

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