A Strategist’s Perspective On Visual Branding – Part 1 Identity

https://www.linkedin.com/pulse/strategists-perspective-visual-branding-part-1-allan-finkelman?trk=prof-post

The Myth Of Category Specialization

https://www.linkedin.com/pulse/myth-category-specialization-allan-finkelman?trk=prof-post

Towards A Fair Client/Agency Relationship

https://www.linkedin.com/pulse/towards-fair-clientagency-relationship-allan-finkelman?trk=prof-post

Brand Experience on the Web

Technological change has always rewritten the rules whether we’re talking about warfare, industry or how we live our daily lives. Technology has taken us to a place in which an increasing percentage of our daily experience is in the virtual realm. The result of people being more wired is that there is no longer meaningful […]

Building Brand on the Web

In my previous post I discussed brand building strategies at the point of sale for retail businesses. In this post I’d like to expand upon a few passing references to online strategies. There are many opportunities to provide a differentiated brand experience on the the web, but there may be trade-offs to evaluate and understand […]

Are Coupons Killing Retail Brands?

A November 29th article in Wired Magazine titled Bargain Junkies are Beating Retailers at Their Own Game, reminded me of my ongoing concern about the future of retail brands. I commented to some colleagues about it, then saw an Ad Age article Why Groupon Could Own Your Brand’s Future. Bargain Junkies refers to Groupon as […]

The Creative Process

The creative process is a strange animal indeed. After spending most of my adult life involved in creative services I can’t claim to understand how we access our creativity in a reliable and repeatable way. Even after so many successful instances, the blank page of a new project provides a combination of excitement about the […]

They Don’t Trust Us

I recently picked up a paperback and the blurb on the back began with “The murder of a successful advertising executive…” I’m, of course, thinking who would want to kill a successful advertising exec? When I think about it though, perhaps consumers have us on their termination lists. They still do not trust us. The […]

Design & Technology

I began my career in advertising as a photographer in the pre-digital age. During shoots at my studio it was not unusual for the agency creative team to spend the long periods when they weren’t needed on set brainstorming campaign or ad concepts. Most typically this would be an art director/designer and a copywriter kicking […]

Opt-In Advertising

I was driving down the turnpike on my way to the office.  Looking at all the bumper stickers, decals, vanity license plates and assorted other messaging people put on their cars got me thinking about the ongoing discussion about privacy as relates to using personal information to serve relevant advertising. People seem quite willing to […]