Pixelslave, is a generalist agency. We provide branding and marketing services to B2B and B2C clients across many categories. Few things grind my gears as much as RFPs requiring or strongly favoring deep category experience or category specialization. Why? With few exceptions, your category is not as unique as you think it is.
I recently returned from the Ad Age Small Agency Conference. It was a full day of inspiring success stories and frank discussion of challenges specific to the small agency world.