In two previous posts in this three-part series I discussed Identity and Imagery. In this post I will explore bringing those elements of visual branding together in a cohesive, integrated campaign strategy.
In my previous post I explored Identity elements including logo, color and fonts. In this post the focus will be on imagery including, photography, video and iconography as strategic builders of the brand story.
When it comes to discussing branding, there is a lack of consistency in terminology making it important to define one’s terms in order to have meaningful communication. In this series I’m going to split visual branding into three parts – identity, imagery and marketing/advertising.
Pixelslave, is a generalist agency. We provide branding and marketing services to B2B and B2C clients across many categories. Few things grind my gears as much as RFPs requiring or strongly favoring deep category experience or category specialization. Why? With few exceptions, your category is not as unique as you think it is.
I recently returned from the Ad Age Small Agency Conference. It was a full day of inspiring success stories and frank discussion of challenges specific to the small agency world.
Technological change has always rewritten the rules whether we’re talking about warfare, industry or how we live our daily lives. Technology has taken us to a place in which an increasing percentage of our daily experience is in the virtual realm. The result of people being more wired is that there is no longer meaningful […]
In my previous post I discussed brand building strategies at the point of sale for retail businesses. In this post I’d like to expand upon a few passing references to online strategies. There are many opportunities to provide a differentiated brand experience on the the web, but there may be trade-offs to evaluate and understand […]
The creative process is a strange animal indeed. After spending most of my adult life involved in creative services I can’t claim to understand how we access our creativity in a reliable and repeatable way. Even after so many successful instances, the blank page of a new project provides a combination of excitement about the […]
I recently picked up a paperback and the blurb on the back began with “The murder of a successful advertising executive…” I’m, of course, thinking who would want to kill a successful advertising exec? When I think about it though, perhaps consumers have us on their termination lists. They still do not trust us. The […]
I began my career in advertising as a photographer in the pre-digital age. During shoots at my studio it was not unusual for the agency creative team to spend the long periods when they weren’t needed on set brainstorming campaign or ad concepts. Most typically this would be an art director/designer and a copywriter kicking […]
Pixelslave recently won an award for design from thecssawards.com. We were particularly happy with this recognition because of the pride we take in utilizing semantic markup, or in other words, truly having the CSS describe the design. We had a number of complimentary comments both on the award site and across social media. One commenter […]
Is it possible that Google Analytics and other enterprise analytics platforms influence in the interactive space is so profound that it has forever changed the face of traditional, offline advertising? Let’s be clear about one thing. Metrics and measurement are not new concepts. Direct Response advertisers have been relying on such data to optimize campaigns […]
Well those wierd ads have sure been generating a lot of negative buzz – about the ads, or the spokesperson, not about the smartphones. Is that criticism necessarily bad? When I read viewer reactions, and especially industry reviews, it seems that perhaps reviewers are looking at the ads too narrowly. See the “Flow” ad here […]
From a creative standpoint, one of the most exciting evolutions we’ve seen over the past 15 or 20 years is the blurring of the line between commercial art and fine art. We see artists from the fine art world being tapped for commercial projects, and we see commercial superstars hanging work in galleries and museums. […]