ALOdrink is an aloe vera based, natural foods product competing with other natural juice products like Odwalla and Naked Juice.
Partners Agency Magma and Pixelslave crafted and implemented a campaign including website, social sites, mobile strategy, advertising, viral video, and a unique free music program to encourage sharing and advocacy.
ALOtones is a new drinking experience with music inside each bottle.
A new drinking experience led to new drinking experiments.
- Fastest Growing Natural Drink Brand (top 10)
- 4.5K product scans per month
- +85K brand interactions
- #1 brand in product category