ALOdrink is an aloe vera based, natural foods product competing with other natural juice products like Odwalla and Naked Juice.

Partners Agency Magma and Pixelslave crafted and implemented a campaign including website, social sites, mobile strategy, advertising, viral video, and a unique free music program to encourage sharing and advocacy.

ALODrink, Website, Campaign & Social Media
ALODrink, Website, Campaign & Social Media

ALOtones is a new drinking experience with music inside each bottle.

ALODrink, Website, Campaign & Social Media

A new drinking experience led to new drinking experiments.

Results:

  • Fastest Growing Natural Drink Brand (top 10)
  • 4.5K product scans per month
  • +85K brand interactions
  • #1 brand in product category