Trilogy Wellness, came to Pixelslave with a new concept in healthcare. Where healthcare meets hospitality! They asked us to develop the brand story, create a visual identity, design and build a website that sets them apart.
We renamed them Well & Being, adopting the ampersand as an iconic visual element that represents an invitation to more.
We created a visual brand identity with brand standards for usage.
We created “mini-manifestos” that connect with imagery and are used in a social sharing strategy.
Perfection isn’t a destination. It’s a path. Bodies in motion have more positive emotions. Feeling better leads to better feelings.
We mapped the customer journey identifying key touch points for loyalty marketing.
The central component of the loyalty program is a personalized digital magazine for Well & Being premium members. Uses PURLs for serving individual user content based upon their self identified interests.