Weil Lifestyle asked us to help reposition the brand to reduce its celebrity reliance, and to design a new, responsive website meant to provide an updated, intuitive user experience, featuring a better-than-ever self-evaluation process.
We developed the brand messaging, designed the site, wrote the html and css, developed an interactive style guide, shot branded photography and updated their logo.
The largest obstacle to sales is sticker-shock at the cost for the integrated program. We addressed this by positioning the products as:
More than just pills! It’s a personal lifestyle program.
We wrote the new tag line: Life. Harmony. Vitality.
We designed new packaging to extend the new brand experience to product delivery, keeping the younger target demographic in mind.
We developed a marketing plan, media plan. We charted the customer journey, identifying key touch points and suggested the framework for a loyalty program based upon those brand interactions.
We tapped into the mindset of the core demographic with the headline:
Naturally sourced. Artisan crafted.