Category Archives: Miscellaneous

Loyalty and Luxury

A few days ago a friend and marketing guru tweeted a question about whether luxury brands should employ loyalty programs. I think it’s a great question well worth considering. Luxury brands are certainly challenged in this economy, but deciding if, or how to design a loyalty program is a question of weighing short-term revenue needs […]

A little Sales semantics

In the business 2.0 world we have recognized that keys to success include words like trust, value, engagement and integrity. We have learned that the old “push” model is not effective in today’s world of the empowered customer.  Yet language artifacts of outdated business models persist.  As a business development professional the single word I […]