![Brand Discovery for Well & Being](http://pixelslave.com/wp-content/uploads/2017/12/wb-01-xl-1200x524.jpg)
For this brand launch, the brand concept was already defined – an enhanced, luxury spa experience that fully integrated holistic wellness into the offerings. We refined the concept and created identity, look and feel and communication strategies. We named them Well & Being which allowed us a clever way to build wellbeing into the brand identity while also nodding to the brand pillars that were represented by the tagline Mindful Physical Natural. The ampersand was a central brand visual that represented an invitation to more.
![Well & Being Logo Design](http://pixelslave.com/wp-content/uploads/2017/12/WellBeing_RGB_balance.png)
![Well & Being Website design and Build](http://pixelslave.com/wp-content/uploads/2017/12/wb-ws-1200x1280.jpg)
Our charge for the website was to create an intuitive, natural navigation that allowed visitors to explore the many services and treatments following their own singular path. We had a mega-menu top nav, but relied on a recommendation engine to connect the users current page location with other options that may be on that wellness path.
![Well & Being Brand Discovery](http://pixelslave.com/wp-content/uploads/2017/12/wb-04-xl-1200x393.jpg)
We charted the customer journey from first exposure to a bricks and mortar location through checkout, with a heavy emphasis on the post-purchase experience.
![Well & Being Personalized Magazine](http://pixelslave.com/wp-content/uploads/2017/12/wb-mag1.jpg)
![Well & Being Personalized Magazine](http://pixelslave.com/wp-content/uploads/2017/12/wb-mag2.jpg)
On a very tight budget we created a personalized digital magazine as the central component of of the post-purchase strategies. Customers and web visitors filled out a questionnaire that identified their individual health and wellness interests and goals. Magazines were assembled dynamically, serving content specific to users’ interests.