Scott Safety is a global category leader in Fire Safety products. They developed a new, disruptive product for the petrochemical, oil and gas industry, in which they do not have the same reputation to leverage. They came to Pixelslave to develop a 360º launch and pre-launch campaign that would raise awareness and generate leads while shortening their typical 18 month sales cycle.
Animated product video – The prototype product was not yet complete so we realistically animated the video from CAD drawings. We used the video in several channels.
We created a microsite for the new product strategically different than Scott’s typical rollout look.